Can it really be so boring to not work on your own company...

...how does anyone get through life as a non-entrepreneur?

Today I learned that I don't really understand. 

I need to find out what it is that motivates people here to work so much.

If I get that, then it should help at a later point with own employees too.

Marketing is simple...

...when you understand how the brain functions.

Four steps to keep in mind:

1. Understand the pain

2. Identify the gain

3. Clarify/proof the offering

4. Deliver to the old brain

Impact = Pain * Gain * Clarity * (Old brain)^3

Isn't it just great when you can quantify qualitative stuff? :)

Ensure motivation by preventing other activities...

...that are highly likely to disturb the focus.

Also, make the future compelling and clear - clarity here is the key, and the whole process/journey should be described clearly.

Understand the individual's needs and wants, and tailor the compelling future to these.

Remember the egg timer...

...and don't get to involved in entrepreneurial activities while cooking.

Learned how to build an Iglo...

...and many interesting things about team work and how motivation can be kept up with simple regular progress feedback.

Amazing how different people's perceptions...

...of the exact same event can be.

Also interesting to see how this increases the importance of communication between people.

Remember: It does not mean what you tell the other person - all the matters is how he/she perceived what you told.

Ask the person how (not if) he/she understood/would use what you just explained, to ensure that the message was communicated correctly.

Try to avoid sitting next to a snoring man...

...when you are flying across the atlantic.