Direct marketing...

...is a great way to attrach customers.

Target e.g. most wealthy people and focus how to provide them with special service.

Focus on the 7 triggers to yes, and also apply the triggers to pursuation such as scarcity, special info.

Internet marketing and sales techniques is becoming a more and more interesting subject to me - will defintely attend undergroundonlineseminar next year.

Also another learning during the recent week - motivation requires that the person is aware of the importance and impact of the task they are doing.

Also explaining the entire process and focus on making the purpose of the task (use of end product) clear, are important factors to increased motivation.

Wow, big learning day...

...have literally a whole sheet of learnings filled out. Too much to cover here even.

Also the variety of learnings is amazing, and I believe the key here is back to the point of the importance of role modelling - and finding the right people to role model.

Not that you should take everything from the specific person, but rather specific things from each person to be inspired by.

Thus a good mix of rolemodels within different areas of your life would be ideal.

So this person from today specifically has inspired me in many useful ways, especially for his directness and ability to communicate feedback in a very precise and constructive way, while constantly calibrating with clarifications and ensuring the message comes across correctly.

I believe he must have read my earlier learning blog on communication: "It does not matter what you say. The only thing that matters is how the other person perceives it".

Also, I see the point of insecure overachievers being made here, and luckily with my knowledge of this, I am able to ensure I don't fall into the trap of taking unimportant things too seriously.

So all in all a great day! Both personally and professionally - still with a slight lack of motivation though.

Its amazingly easy to get a work permit in Switzerland...

I can easily stay here for 4 more years now.

Must be some european thing.

Ohh, and another small thing - cold water splash every morning does wonders!

I got too many things going on these days...

...and as with anything, you cannot succeed at everything, you need to focus on the most important things and finish of projects in a one-by-one manner - unless of course you like a random life where you start lots of stuff and never finish anything thing...... :)

I'm sure you know what I'm talking about A :)

Ahh, its the kitty kitty story!

Of course. 

They are all waiting for the biiig reward.

Big personal learning.

Critcal to explain process very clearly, otherwise the mere thought of not being on track or doing the right thing can heavily de-motivate.

Certainty that you are on the right track helps alot.

Can it really be so boring to not work on your own company...

...how does anyone get through life as a non-entrepreneur?

Today I learned that I don't really understand. 

I need to find out what it is that motivates people here to work so much.

If I get that, then it should help at a later point with own employees too.

Marketing is simple...

...when you understand how the brain functions.

Four steps to keep in mind:

1. Understand the pain

2. Identify the gain

3. Clarify/proof the offering

4. Deliver to the old brain

Impact = Pain * Gain * Clarity * (Old brain)^3

Isn't it just great when you can quantify qualitative stuff? :)

Ensure motivation by preventing other activities...

...that are highly likely to disturb the focus.

Also, make the future compelling and clear - clarity here is the key, and the whole process/journey should be described clearly.

Understand the individual's needs and wants, and tailor the compelling future to these.

Remember the egg timer...

...and don't get to involved in entrepreneurial activities while cooking.

Learned how to build an Iglo...

...and many interesting things about team work and how motivation can be kept up with simple regular progress feedback.

Amazing how different people's perceptions...

...of the exact same event can be.

Also interesting to see how this increases the importance of communication between people.

Remember: It does not mean what you tell the other person - all the matters is how he/she perceived what you told.

Ask the person how (not if) he/she understood/would use what you just explained, to ensure that the message was communicated correctly.

Try to avoid sitting next to a snoring man...

...when you are flying across the atlantic.